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Publish2 is a content-sharing company meant to perform a role similar to traditional syndication networks.
Publish2’s first iteration was aimed at helping journalists share content online more easily by aggregating links and posts and creating widgets for news websites. It was similar to social bookmarking sites like Digg and Delicious, though oriented toward journalists. The company was founded in 2007 by Robert Young and Scott Karp and received $2.75 million in funding from Velocity Interactive Group in 2008.
Publish2 introduced features in 2009 that allow journalists to aggregate real-time social-media updates. It also launched Digital Sunlight, a collaborative link journalism initiative. News organizations have used Publish2 to aggregate breaking news, and to create topic pages, collect daily link roundups and build a collaborative newswire.
In May 2010, Publish2 shifted its focus toward building a content distribution network (originally called News Exchange), a content-sharing service for publishers. The system is aimed at creating a cheaper, more efficient alternative to the Associated Press’ distribution system.
In May 2011, Karp wrote that Publish2 had built a “new business model” through the network via software-as-a-service. While distributing content through the company’s network is free, news outlets desiring greater automation and direct inputs into their content management systems will be asked to pay a fee to use Publish2’s tools.
The Star Tribune is a daily newspaper in Minnesota’s Twin Cities. The Star Tribune ranked in 2012 as the nation’s 17th-largest newspaper with a combined print and digital circulation of 300,000, and, according to analysis of Compete.com data, the 18th-most-popular newspaper website. The Star Tribune’s holding company is Star Tribune Media Co., which is owned…