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The Sacramento Press is a for-profit online local news organization that covers Sacramento, Calif.
It had an editorial staff of three in 2012, along with numerous unpaid contributors, about 110 of whom wrote articles each month. By late 2013, prior to its sale, the staff had dwindled to one editor. The site laid off two executives in 2011. The site was not profitable at that time and remained unprofitable in 2012. It reported $275,000 in revenue in 2010 and projected $300,000 in revenue in 2011, and reported $30,000 a month in 2012. The site reported 200,000 pageviews and 75,000 unique visitors per month as of 2012.
In November of 2010, Ilfeld and co-founder Geoff Samek rebranded Sacramento Press and its subsidiaries as Macer Media (”macer” is Latin for “lean”).
SF Appeal is an online news organization in San Francisco. The Appeal was launched in March 2009 by Eve Batey, a former San Francisco Chronicle editor. (It calls itself “San Francisco’s online newspaper.”) The site has about two dozen contributors. The Appeal is a for-profit site, with revenue coming in through advertising. Its content centers…