about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
salon.com
Primary Twitter:
@Salon

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Salon is an online magazine focusing on political and cultural news and commentary.

Salon was founded in 1995 by several former San Francisco Examiner journalists, receiving startup funding from tech companies like Apple and Adobe. It was one of the first prominent webzines, combining political commentary and news with essays and arts criticism.

Salon generally comments on culture and politics from a liberal perspective. Among its more prominent writers have been former editor-in-chief Joan Walsh and progressive political and legal blogger Glenn Greenwald, who left for The Guardian in 2012. In November of 2010, Kerry Lauerman became the site’s editor-in-chief. He left in 2013.

Salon has consistently undertaken political reporting: It broke the news of a decades-old affair by Rep. Henry Hyde in 1998, sent reporters to Iraq, and in 2006, it published the largest archive of photos and videos of abuse at Abu Ghraib prison in Iraq.

Salon initially functioned strictly as an online magazine with a biweekly and later weekly posting schedule, though it has moved away from the magazine concept in recent years. After experimenting with an aggregation-heavy approach, Salon returned to a focus on longer pieces, resulting in the highest traffic in the site’s history.

Since its inception, Salon has struggled to turn a profit, and it remained well below profitability at the end of 2013, though it lost less money than it had in past years. During the dotcom crash of the early 2000s, it was commonly rumored to be near closure. The Salon Media Group went public in 1999, and its stock has traded under $2 since late 2006. Salon derives its income from a combination of subscriptions and advertising revenue.

In 2001, Salon began charging for some of its site’s content, surpassing 100,000 subscribers by 2004. None of Salon’s content is currently restricted to paying customers, though Salon still offers premium ad-free subscriptions. In 2011, it announced it would launch an annual membership program called “Salon Core.”

Salon has made several efforts to involve its readers in its site, launching the Table Talk discussion forums during the 1990s and self-posted letters to the editor in 2005. Salon runs a community blogging site called Open Salon, launched in 2008. As of late 2009, the site had 35,000 bloggers and about 1 million unique visitors a month. Salon also owned the pioneering social site The WELL from 1999 to 2012, when it sold the site to a group of members.

Video:

PBS Mediashift’s Mark Glaser interviews Salon CEO Richard Gingras:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Dec. 2, 2015 / Madeline Welsh, Joseph Lichterman, and Shan Wang
The mobile adblocking apocalypse hasn’t arrived (at least not yet) — The German tabloid Bild, the highest-circulation paper in Europe, has considered just about every option when it comes to combatting adblockers. (One in four Germans uses one.) It’s tried the courts. Its parent com...
Feb. 23, 2015 / Joshua Benton
“I know what Guns and Ammo is. I know what Road and Track is…I don’t know what Fusion is.” — If you’re a weekend denizen of Media Twitter, (a) my apologies and (b) you’ve already seen this Friday blog post from Fredrik deBoer, a doctoral student at Purdue and a smart critic of contemporary media. He&...
June 18, 2014 / Liam Andrew
How far ahead are media company CTOs planning? — The CTO of a digital media organization has to balance the everyday operations of a (semi-) functioning website with a holistic eye towards the future, and the technologies and talent that will come with it. Over at Medi...
Feb. 7, 2012 / Adrienne LaFrance
What Charlie Sheen taught Salon about being original — There's a reason why The Onion's recent HuffPo-tweaking satire — 'Huffington Post' Employee Sucked Into Aggregation Turbine / Horrified Workers Watch As Colleague Torn Apart By Powerful Content-Gathering Engine — res...
Sept. 2, 2011 / Megan Garber
Weekend journo-reads, Labor Day holiday edition — It's the last long weekend of the summer, and amid your barbecues and beach outings, we figured you might be in the mood for some good reading material. So, in the spirit of @Longreads and Longform.org, we bring you some...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: February 20, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: E.W. Scripps
E.W. Scripps logo

The E.W. Scripps Company is a Cincinnati-based media conglomerate that owns numerous American newspapers and television stations. In July 2014, Scripps announced it would merge with Journal Communications, folding the two companies’ broadcast operations into Scripps, to be controlled by the Scripps family, and spinning off the newspapers as Journal Media Group. The revamped Scripps…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »