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The Seattle Post-Intelligencer is an online news organization and former newspaper based in Seattle.
The P-I is the first major daily newspaper in the United States to become an online-only news outlet.
The P-I was founded in 1863 and has been owned by Hearst Corp. since William Randolph Hearst bought the paper in 1921.
It was kept afloat largely by a joint operating agreement formed in 1983 with the Seattle Times, an arrangement that the Times fought for years to leave.
After losing money each year since 2000 — $14 million in 2008 — Hearst put the paper up for sale in January 2009, then stopped printing the paper and went online-only in March 2009, cutting its editorial staff from 165 to about 20, with another 11 in advertising.
Though the P-I was a smaller newspaper than the Times, its web traffic before the online shift was comparable to the Times’. A year after the P-I went online, its traffic was holding steady, though the organization was not yet profitable.
The P-I hosts a network of more than 200 local blogs, both staff-written and reader-contributed. It has also focused more on local aggregation than strictly original reporting as an attempt to be “Seattle’s home page.”
The P-I has an arrangement with several of Hearst’s lifestyle magazines to provide features content for the site.
Mashable is a blog that covers social media news and analysis. The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. Cashmore said in 2008 that Mashable had been profitable since its inception without the need for venture funding. Mashable first took on outside funding when it raised $13.3 million…