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SF Appeal is an online news organization in San Francisco.
The Appeal is a for-profit site, with revenue coming in through advertising. Its content centers on entertainment, media and local politics. As of September 2011, the site was receiving an average of about 170,000 unique visits per month.
Instapaper is an application aimed at time-shifting the consumption of online content, including journalism. It was launched in 2008 by developer Marco Arment, who at the time was the lead developer of Tumblr, and was bought in 2013 by Betaworks. Instapaper allows users to click a bookmarklet whenever they come across an article they would…