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Key links:
Primary website:
sportsillustrated.cnn.com
Primary Twitter:
@SInow

Sports Illustrated is the nation’s largest sports magazine, published weekly by Time Warner. Its weekly print circulation in 2010 was around 3.1 million and its web traffic ranks among the highest of the web’s sports sites.

Sports Illustrated has been one of sports journalism’s leading institutions since the 1960s, though it has been criticized in recent years for moving away from long-form journalism and toward lighter features and pop culture coverage.

In 2008, the magazine debuted SI Vault, a free online archive dating back to its founding in 1954.

Sports Illustrated had a longtime partnership with fellow Time Warner property CNN from 1996 through 2013, including the formation of the cable network CNN/SI, which ran from 1996 to 2002.

Sports Illustrated began selling ads on its front page in 2014, along with its fellow Time Inc. title Time magazine.

Sports Illustrated has also published an iPhone version and  several tablet versions of its magazine for both Apple and Android-based systems, as well the Nook reader. It released its iPad app in June of 2010, with a per-issue subscription price of $4.99, though in May 2011 it was made free to print subscribers. In March 2011, a study found that Sports Illustrated’s iPad ads outperformed its ads in print.

SI.com, the magazine’s website, streamed its first live sporting event in September 2011. It launched a daily live web talk show in June 2013.

The magazine cut about 40 newsroom staff members in 2008 and 16 more in 2012.

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July 18, 2014 / Mark Coddington
This Week in Review: The Fox/Time Warner dance begins, and clickbait and its discontents — Murdoch’s play for Time Warner: Rupert Murdoch’s latest in a long history of big media takeover bids was revealed this when The New York Times reported that his 21st Century Fox made an $80 billion offer for...
July 14, 2014 / Joshua Benton
Was Sports Illustrated used by LeBron James, or did SI figure out the right form for the story? — In case you spent Friday under a rock, and that rock had no wifi and, like, only one bar of signal, all-world basketball player LeBron James announced he would be returning to his old team, the Cleveland Cavaliers. Break...
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Sports Illustrated is the latest to go for live video webshows — Josh Sternberg at Digiday has the info: The Time Inc. sports outlet is rolling out a 30-minute daily live talk show called “SI Now powered by Ford” with the hopes of bringing back some of SI’s swagger. Anchored by ...

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Primary author: Mark Coddington. Main text last updated: May 22, 2014.
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