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Key links:
Primary website:
sportsillustrated.cnn.com
Primary Twitter:
@SInow

Sports Illustrated is the nation’s largest sports magazine, published weekly by Time Warner. Its weekly print circulation in 2010 was around 3.1 million and its web traffic ranks among the highest of the web’s sports sites.

Sports Illustrated has been one of sports journalism’s leading institutions since the 1960s, though it has been criticized in recent years for moving away from long-form journalism and toward lighter features and pop culture coverage.

In 2008, the magazine debuted SI Vault, a free online archive dating back to its founding in 1954.

Sports Illustrated had a longtime partnership with fellow Time Warner property CNN from 1996 through 2013, including the formation of the cable network CNN/SI, which ran from 1996 to 2002.

Sports Illustrated has also published an iPhone version and  several tablet versions of its magazine for both Apple and Android-based systems, as well the Nook reader. It released its iPad app in June of 2010, with a per-issue subscription price of $4.99, though in May 2011 it was made free to print subscribers. In March 2011, a study found that Sports Illustrated’s iPad ads outperformed its ads in print.

SI.com, the magazine’s website, streamed its first live sporting event in September 2011. It launched a daily live web talk show in June 2013.

The magazine cut about 40 newsroom staff members in 2008 and 16 more in 2012.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
May 28, 2013 / Joshua Benton
Sports Illustrated is the latest to go for live video webshows — Josh Sternberg at Digiday has the info: The Time Inc. sports outlet is rolling out a 30-minute daily live talk show called “SI Now powered by Ford” with the hopes of bringing back some of SI’s swagger. Anchored by ...
June 11, 2012 / Justin Ellis
Triumph of the human-powered aggregator: Dan Shanoff on moving Quickish to Gannett — Shanoff says he's excited to see how his sports aggregator can be expanded once added to the growing number of sites in the USA Today Sports Media Group....
April 4, 2012 / Ken Doctor
The newsonomics of the Next Issue magazine future — The magazine industry's agreed on a Netflix-like all-you-can-eat model for some of its top titles. Is it a model that can work — for magazines or for newspapers?...
Oct. 7, 2010 / Ken Doctor
The Newsonomics of sports avidity — How instructive to the news world is the Sporting News' work? Well, we can say that the sports is more entertainment than news, and subject more to entertainment buying habits. Yet, it is news, niched news of, as we've l...
March 4, 2010 / Laura McGann
Washington Post gauging readers’ willingness on paid content, both on new iPhone app and on the website — The Washington Post caused a bit of a stir yesterday when it announced a $1.99-a-year iPhone app. The choice was interesting both because it offered time-limited access to content and because of the low price point — ...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: October 2, 2013.
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Foreign Policy is a magazine and daily website about global politics published by The Slate Group, a division of the Washington Post Co. Foreign Policy, based in Washington, D.C., prints seven issues per year and offers digital subscriptions at the same price. The magazine employs a staff of 30. In early 2009, the magazine relaunched…

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