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Storify allows users to include information from Twitter, Facebook, YouTube, Flickr, and other publicly available sites to create embeddable narratives through a process of search, drag, and drop. The platform imports elements’ metadata into stories so that, for example, tweets’ authors, timestamps, and URLs become part of the stories that include them. Storify also allows for the post-publishing editing of stories.
Storify was founded by Burt Herman, a former AP journalist and the founder of the meetup group Hacks/Hackers, and the developer and entrepreneur Xavier Damman. It originated as part of Herman’s Knight Fellowship at Stanford University, where he spent much of his year thinking about the real-time web and the increasing necessity of filtering it through narrative. (The project’s name comes from a common internal request from AP editors to their reporters: “Can u pls storify?”) The platform was launched in private beta at the TechCrunch Disrupt conference in September 2010, as a contestant in the conference’s “Startup Battlefield” competition.
Storify is the most prominent of a new crop of tools that attempt to curate — and archive — information and conversations contained within the social web. (Others include the services Curated.by and Keepstream, both of which focus on Twitter.) The service, with its broad goals of aggregation and contextualization, is also emblematic of the new journalistic mindset that GigaOm‘s Mathew Ingram has called “the curatorial instinct.” During Storify’s private beta period, reporters from The Washington Post, NPR, PBS, TBD, and other outlets used the Storify platform to create social-media-based narratives. Al Jazeera English’s “The Stream,” a social-media-focused television show that debuted in May 2011, also heavily relies on Storify’s curation capabilities.
In February 2011, Storify announced that it had closed a $2 million funding round from Khosla Ventures, the prominent Silicon Valley venture capital firm. In April 2011, Storify launched its platform in public beta. In November 2011, it redesigned its homepage to emphasize current major stories on social media, and in February 2012, it launched an iPad app.
Livefyre, a blog commenting platform, bought Storify in 2013.
Storify on how to use its service:
The Orange County Register is a daily newspaper based in Orange County, Calif. It is the second-largest newspaper in California and 14th largest newspaper in the U.S., with a combined 356,165 print and digital subscribers as of March 2013. The paper originated as the Santa Ana Daily Register in 1905, changing names twice more before…