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Key links:
Primary website:
thedaily.com
Primary Twitter:
@daily

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily was a tablet- and mobile-based, general-interest daily news publication owned by News Corp.

The Daily was launched in February 2011 as the first tablet-specific publication of its kind and was scheduled to cease publishing in December 2012, with its technology and some staff folded into the New York Post. News Corp. initially invested $30 million in The Daily, with a production cost of $500,000 per week and a reported staff of about 120. In May 2011, News Corp. reported losing $10 million on The Daily in the first quarter of 2011, and that the app had been downloaded nearly 1 million times.

By the following year, it was reported to be losing $30 million a year, and “on watch” by News Corp. for possible shutdown at the end of the year. The Daily laid off nearly a third of its staff in mid-2012, dropping its opinion section and cutting back on its original sports reporting.

As of February 2012, it was the highest-grossing iPad app in Apple’s U.S. App Store, but in mid-2011, it was reported to have 120,000 weekly readers, 80,000 of whom were paying — less than a quarter of what News Corp. estimated it needed to break even. A year after The Daily’s launch, those numbers had grown to a reported 250,000 monthly readers, 100,000 of them paying.

The publication costs 99 cents per week or $40 per year. It was launched with a free trial that was extended for nearly two months. During that trial, The Daily’s publisher, Greg Clayman, said the publication had been downloaded “hundreds of thousands” of times.

Shortly after its launch, The Daily was panned for having underwhelming content, for downloading slowly, and for not being connected to the rest of the web. The Daily has mirror web pages for its tablet content, though those pages have no links and cannot be easily accessed from search engines or The Daily’s homepage. During The Daily’s initial trial period, Andy Baio created The Daily Indexed, which collected links to stories in the app, but ended the project after the free trial was complete.

The Daily’s design was also criticized after its launch, though others praised its visual innovation. A Nieman Journalism Lab analysis found a steep decline in the usage of the social media functions in the app, and a number of Daily staffers left the startup shortly after launch.

In the wake of its closing, The Daily criticized again for its extremely large staff and expensive production, as well as lackluster content,  inability to be shared, and its limitation to tablets.

The Daily was launched on the Apple iPad. In early 2012, it released a version for Google’s Android tablet platform and for the iPhone, and later that year, it launched a weekend edition called WKND. It also ventured into custom app publishing.

Recent Nieman Lab coverage:
Sept. 5, 2017 / Nicholas Quah
These are the most important developments in the podcast business so far in 2017 — Welcome to Hot Pod, a newsletter about podcasts. This is issue 135, published September 5, 2017. Programming note! Ah yes, so we are in September! As you might already know, I’m taking a five-issue break from writi...
Aug. 29, 2017 / Nicholas Quah
Which is the bigger morning news podcast, The Daily or NPR’s Up First? And does it matter? — Welcome to Hot Pod, a newsletter about podcasts. This is issue 134, published August 29, 2017. Art19 closes out a busy August. Last week, the California-based technology company announced a $7.5 million Series A funding ...
Aug. 22, 2017 / Nicholas Quah
The daily podcaster’s choice: Try to fit in listeners’ crowded mornings or tackle the evening commute? — Welcome to Hot Pod, a newsletter about podcasts. This is issue 133, published August 22, 2017. The daily show. If The New York Times’ The Daily and NPR’s Up First — taken collectively as, like, an index fun...
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Post-election, how do you create a politics podcast for a market (still) flooded with politics podcasts? — Welcome to Hot Pod, a newsletter about podcasts. This is issue 130, published August 1, 2017. Strong early feedback for NPR’s Wow in the World. Kids’ podcasts: there are rising arguments for more, and we now ...
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The New York Times’ The Daily vs. NPR’s Up First: Which morning news podcast is better at what? — Welcome to Hot Pod, a newsletter about podcasts. This is issue 121, published May 30, 2017. Back from vacation, folks. We’re talking conventions, independent media, The Daily v. Up First, and careers. Let’s g...

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Primary author: Mark Coddington. Main text last updated: December 6, 2012.
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