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Key links:
Primary website:
voxmedia.com
Primary Twitter:
@voxmediainc

Vox Media is an online media company that consists of the sports blog network SB Nation and the tech site The Verge.

Vox Media was formally formed in 2011, but it began with the creation of SB Nation (short for SportsBlog Nation), a network of more than 300 fan-run sports blogs, many of them dedicated to a particular team.

SB Nation was founded in 2003 by Tyler Bleszinski, Markos Moulitsas Zuniga, founder of the political blog Daily Kos, and Jerome Armstrong, founder of the political blog MyDD. It raised about $23 million of funding between 2008 and 2011. In 2008, it brought on Jim Bankoff, formerly a product/programming executive at AOL, to serve as CEO. In 2012, Vox Media announced a fundraising round of $17 million, bringing its total investment raised to about $40 million.

Vox Media was formed at the launch of the Verge, which was initially largely staffed by former Engadget employees. Vox claimed that The Verge was “very profitable” after a year. It also launched a gaming site, Polygon, in October 2012.

SB Nation had a staff of about 70 as of late 2011, with its blogging contributors paid monthly. Additionally, The Verge launched with a staff of about 30 full- and part-time employees.

SB Nation has developed content-sharing partnerships with Yahoo Sports, CBS Sports, USA Today, Comcast and NHL.com.

It launched real-time story updates in 2009, and in June 2010, SB Nation began rolling out 20 regional sports sites covering all of the sports teams in a particular city. In March of 2011, it launched Baseball Nation, a national baseball site that operates under the leadership of sports journalist Rob Neyer, who left ESPN.com for the job. It began producing original web video for its own YouTube channel the following year. In 2012, it redesigned its sites, uniting their appearance with standardized logo design

Though its expansion has been seen as competition for local newspapers, SB Nation’s executives have said they view their fan-based perspective as complementary to newspapers’ objective reporting.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
April 11, 2013 / Justin Ellis
My team, my publisher: The new world of competition between leagues and media in sports — The Internet has made for an explosion in choices for sports fans. Online distribution has turned over the keys of publishing to everyone, and increasingly that means entities like the NFL, the NBA, the NHL and even indi...
March 20, 2013 / Justin Ellis
Homemade code: Vox Media invests in its own tech through a three-day hackathon — They descended on Austin in droves, excited by the promise of BBQ and fresh discoveries in technology. And then they locked themselves inside a room for three days straight. This is not a South by Southwest story. For se...
March 5, 2013 / Justin Ellis
SB Nation acquires Outsports — Vox Media’s sporting empire, SB Nation has added a new blog to its collection. This morning the company announced it acquired Outsports, described by Vox as “the worldwide leader in gay sports journalism.R...
Jan. 30, 2013 / Joshua Benton
Press Publish 4: Trei Brundrett on how Vox Media has built a web-native media company with editorial ambition — Vox's VP for product and technology talks about the importance of community, the value of long features, and the role of sponsored content....
Dec. 12, 2012 / Justin Ellis
As YouTube renews channels, will media companies make the cut? — Companies like Reuters, The Wall Street Journal, and SB Nation took part in YouTube's original programming project. But their viewership can't always hit the high levels of more entertainment-centric options....

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: December 13, 2012.
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The New Haven Independent is a nonprofit online local news organization in New Haven, Conn. The Independent was founded in 2005 by longtime New Haven journalist Paul Bass. It is produced in conjunction with Bass’ Online Journalism Project and funded by foundation grants, sponsorships, and donations, with the Community Foundation for Greater New Haven as its…

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