about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
voxmedia.com
Primary Twitter:
@voxmediainc

Vox Media is an online media company that includes the sports blog network SB Nation, tech site The Verge, and the explanatory journalism site Vox.

Vox Media was formally formed in 2011, but it began with the creation of SB Nation (short for SportsBlog Nation), a network of more than 300 fan-run sports blogs, many of them dedicated to a particular team.

SB Nation was founded in 2003 by Tyler Bleszinski, Markos Moulitsas Zuniga, founder of the political blog Daily Kos, and Jerome Armstrong, founder of the political blog MyDD. It raised about $23 million of funding between 2008 and 2011. In 2008, it brought on Jim Bankoff, formerly a product/programming executive at AOL, to serve as CEO. In 2012, Vox Media announced a fundraising round of $17 million, and it raised another $40 million in 2013, bringing its total investment to nearly $80 million.

Vox Media was formed at the launch of the Verge, which was initially largely staffed by former Engadget employees. Vox Media claimed that The Verge was “very profitable” after a year. It also launched a gaming site, Polygon, in October 2012 and bought Curbed, with its sites on dining, fashion, and real estate, in 2013. The following year, it brought in Ezra Klein, formerly of The Washington Post, to launch a new explanatory news site called Vox. Vox Media’s internal CMS, Chorus, is central to its strategy to unite its growing set of sites and was a key selling point for Klein. Vox also bought the collaborative publishing company Editorially in 2014 to incorporate into its work on Chorus.

SB Nation had a staff of about 70 as of late 2011, with its blogging contributors paid monthly. Additionally, The Verge launched with a staff of about 30 full- and part-time employees.

SB Nation has developed content-sharing partnerships with Yahoo Sports, CBS Sports, USA Today, Comcast and NHL.com.

It launched real-time story updates in 2009, and in June 2010, SB Nation began rolling out 20 regional sports sites covering all of the sports teams in a particular city. In March of 2011, it launched Baseball Nation, a national baseball site that operates under the leadership of sports journalist Rob Neyer, who left ESPN.com for the job. It began producing original web video for its own YouTube channel the following year as part of a broader Vox Media focus on video. In 2012, it redesigned its sites, uniting their appearance with standardized logo design

Though its expansion has been seen as competition for local newspapers, SB Nation’s executives have said they view their fan-based perspective as complementary to newspapers’ objective reporting.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
July 28, 2016 / Taylyn Washington-Harmon
How Vox Media’s new Storytelling Studio thinks of stories as products — When Hillary Clinton takes the stage in Philadelphia tonight to accept the Democratic nomination for president, it will be the peak of a lifetime spent in politics. And over that lifetime, she’s been the subject of...
July 25, 2016 / Ricardo Bilton
At Vox Media’s latest hackathon, devs focus on the distributed web, brand identity, and user accessibility — Many of the standout projects at Vax, Vox Media’s annual hack week, don’t seem to have much in common with one another. Eaterbot, for example, is a Slack bot that offers users Eater-vetted recommendations on ...
July 18, 2016 / Taylyn Washington-Harmon
Vox Media ventures into radio with a partnership for SB Nation Radio — One of larger players in online-native news is expanding…into terrestrial radio. Vox Media’s sports site SB Nation and Gow Media, a Houston-based sports media firm, today announced a partnership to create SB ...
May 9, 2016 / Laura Hazard Owen
A year in at Vox, Recode looks at its future: Video, distributed content, more podcasts, and no / — “I have nothing but not-nice things to say about people,” said Kara Swisher. “But Jim Bankoff has been a fantastic leader.” It’s been a year since Vox Media, the company helmed by CEO Bankof...
May 4, 2016 / Shan Wang
Vox Media creates a Snapchat Studio, and SB Nation is going bilingual with the help of Telemundo — Vox Media announced a bunch of new partnerships Wednesday (see: corporate synergy), including a new partnership between SB Nation and Telemundo to create “the first-ever mobile, bilingual sports property to reach H...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 3, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Daily Voice logo

The Daily Voice, formerly known as Main Street Connect, is a network of hyperlocal news sites that operates on a franchise model. The company, founded by former community newspaper publisher Carll Tucker, was launched in early 2010 with The Daily Norwalk, a site covering Norwalk, Conn. It quickly expanded to several other sites in the…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »