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Key links:
Primary website:
voxmedia.com
Primary Twitter:
@voxmediainc

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Vox Media is an online media company that includes the sports blog network SB Nation, tech site The Verge, and the explanatory journalism site Vox.

Vox Media was formally formed in 2011, but it began with the creation of SB Nation (short for SportsBlog Nation), a network of more than 300 fan-run sports blogs, many of them dedicated to a particular team.

SB Nation was founded in 2003 by Tyler Bleszinski, Markos Moulitsas Zuniga, founder of the political blog Daily Kos, and Jerome Armstrong, founder of the political blog MyDD. It raised about $23 million of funding between 2008 and 2011. In 2008, it brought on Jim Bankoff, formerly a product/programming executive at AOL, to serve as CEO. In 2012, Vox Media announced a fundraising round of $17 million, and it raised another $40 million in 2013, bringing its total investment to nearly $80 million.

Vox Media was formed at the launch of the Verge, which was initially largely staffed by former Engadget employees. Vox Media claimed that The Verge was “very profitable” after a year. It also launched a gaming site, Polygon, in October 2012 and bought Curbed, with its sites on dining, fashion, and real estate, in 2013. The following year, it brought in Ezra Klein, formerly of The Washington Post, to launch a new explanatory news site called Vox. Vox Media’s internal CMS, Chorus, is central to its strategy to unite its growing set of sites and was a key selling point for Klein. Vox also bought the collaborative publishing company Editorially in 2014 to incorporate into its work on Chorus.

SB Nation had a staff of about 70 as of late 2011, with its blogging contributors paid monthly. Additionally, The Verge launched with a staff of about 30 full- and part-time employees.

SB Nation has developed content-sharing partnerships with Yahoo Sports, CBS Sports, USA Today, Comcast and NHL.com.

It launched real-time story updates in 2009, and in June 2010, SB Nation began rolling out 20 regional sports sites covering all of the sports teams in a particular city. In March of 2011, it launched Baseball Nation, a national baseball site that operates under the leadership of sports journalist Rob Neyer, who left ESPN.com for the job. It began producing original web video for its own YouTube channel the following year as part of a broader Vox Media focus on video. In 2012, it redesigned its sites, uniting their appearance with standardized logo design

Though its expansion has been seen as competition for local newspapers, SB Nation’s executives have said they view their fan-based perspective as complementary to newspapers’ objective reporting.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Nov. 1, 2018 / Laura Hazard Owen
Recode, the original good tech news site, is folding into Vox.com (but relaunching next year) — Pour one out for tech and media site Recode (née Re/Code, née AllThingsD): The site, acquired by Vox Media in 2015, is being folded into Vox.com, The Wall Street Journal was first to report Thursday. (Retail site Racke...
Oct. 15, 2018 / Christine Schmidt
Will Vox’s new section on effective altruism…well, do any good? — Earlier this year, Vox Media closed the closet on Racked, folding the standalone site into Vox.com itself and introducing a condensed version called The Goods as its own section. Now, a new kind of good is coming to Vox....
Oct. 11, 2018 / Christine Schmidt
A Chorus of publishers: Vox Media onboards the Chicago Sun-Times as its first licensee since launch — There are few things that can drive as much nerdy-media debate as the Microsoft Word versus Google Docs battle, circa October 2018. What psychotic journos are still using Microsoft Word in the month of October in the yea...
April 11, 2018 / Christine Schmidt
How many avocados for a houseboat? Curbed’s spunky side Instagram mixes memes with real estate coverage — “So why do you think millennials can’t afford houses?” wonders a man with a white handlebar mustache. “Because avocado toast is priced up to $17!” a man gestures back emphatically. “Mi...
March 26, 2018 / Christine Schmidt
Recirculate! Vox Media’s new structure for story packages gives readers context (and helps them stick around) — Getting someone to click over to an article on your website is one thing. Getting them to click on another story once they get there? That’s harder. As social media has grown more dominant as a content discovery to...

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Primary author: Mark Coddington. Main text last updated: July 3, 2014.
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