about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
wired.com
Primary Twitter:
@wired

Wired is a monthly American technology magazine published by Conde Nast.

Wired was founded in 1993 by a group, led by Louis Rossetto and Jane Metcalfe, that became known as Wired Ventures. In 1998, Rossetto and Metcalfe lost control of the magazine to a group of investors who sold it to Conde Nast.

In 1994, Wired launched HotWired, the first commercial web magazine, which eventually was renamed Wired News. Wired News was sold to the search engine Lycos in 1998, shortly after the magazine was purchased by Conde Nast. For eight years, Wired News was owned by a different company from Wired, despite being the magazine’s online presence. In 2006, Conde Nast bought Wired News, though the magazine and its website remain separate entities.

While Wired.com had languished over its last few years under Lycos, its traffic rose quickly under Conde Nast. The magazine’s circulation has steadily increased over the past decade, though its ad pages declined sharply in early 2009. They had flattened by 2012, while digital advertising revenue equaled print for the first time. In 2013, it launched Amplifi, a unit devoted to native advertising.

Wired Digital also runs the social news website Redditbought by Conde Nast in 2006 — and the popular tech blog Ars Technica, a 2008 Conde Nast purchase. Wired’s U.K. division also runs a consulting division.

While Wired was critically acclaimed in both the 1990s and 2000s, it reinvented itself for mainstream audiences under editor Chris Anderson after the dot-com bust of the early 2000s, going from a strictly tech-oriented magazine to more of a culture-of-tech magazine.

Wired has been praised for its innovative design and trendy tone, though it has also been criticized for the split between its print and online divisions.

Wired released its much-anticipated iPad app in May 2010. The app was initially free, with single issues costing $3.99. The April 2011 issue was made free as part of a sponsorship deal with Adobe. In May 2011, Conde Nast announced a deal with Apple that would allow in-app subscriptions for its magazines, including Wired. In-app subscriptions were available for Wired starting with the June 2011 issue. The app had 84,000 subscribers in the second half of 2012, putting it in the top 25 of magazines overall.

Assignment Zero

In March 2007, Wired launched Assignment Zero, a citizen-journalism project focused on crowdsourcing in various areas of modern life. The project, run in conjunction with NYU journalism professor Jay Rosen, was one of the first large-scale crowdsourced journalism efforts ever attempted.

After encountering serious logistical and organizational difficulties with its more than 800 volunteers, the experiment folded that July after producing about 80 essays, interviews, and stories.

Video:

Founder Louis Rossetto on Wired’s history

Peers, allies, & competitors:
Recent Nieman Lab coverage:
April 28, 2016 / Ricardo Bilton
Wired’s making the long and slow switch to HTTPS and it wants to help other news sites do the same — When it comes to security best practices, most publishers are better at writing about them than actually implementing them. For years, researchers have made the call for news sites to adopt HTTPS, a more secure, encrypte...
April 25, 2016 / Laura Hazard Owen
The Verge launches Circuit Breaker, a gadget blog-as-Facebook page — Is Facebook the new RSS? Vox Media’s tech site The Verge is trying something that might answer that question: It’s launching a gadget “blog,” Circuit Breaker, that will live primarily as a Faceboo...
March 8, 2016 / Laura Hazard Owen
IAB releases a primer to help publishers deal with adblockers — This week — as The New York Times began testing a campaign against adblockers — the IAB Tech Lab released a “primer describing the tactics available to publishers in response to adblocking.” This is new f...
Oct. 19, 2015 / Justin Ellis
What’s actually working in digital advertising? 8 publishers on how they’re bringing in money — Many publishers’ digital revenues have been on an upward swing in recent years — but it’s not enough to fill the gaps left by print. According to eMarketer, global digital ad spending in 2015 is expected to...
Sept. 14, 2015 / Joseph Lichterman
The micropayment platform Blendle is expanding to Germany — More than a year after debuting in the Netherlands, Blendle, a micropayment platform, is expanding into Germany today, with more than 100 German and English-language publications signing on as partners. Blendle collects ...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: August 15, 2013.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: EveryBlock
EveryBlock logo

EveryBlock is a site owned by Comcast that collects and sorts local news data and hosts community conversation on a block-by-block level. The site ran from 2008 to 2013 — owned most of that time by msnbc.com — before closing and being relaunched in 2014 by Comcast. The site was launched in 2008 by Chicago-based journalist and developer Adrian…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »