about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Wired is a monthly American technology magazine published by Conde Nast.

Wired was founded in 1993 by a group, led by Louis Rossetto and Jane Metcalfe, that became known as Wired Ventures. In 1998, Rossetto and Metcalfe lost control of the magazine to a group of investors who sold it to Conde Nast.

In 1994, Wired launched HotWired, the first commercial web magazine, which eventually was renamed Wired News. Wired News was sold to the search engine Lycos in 1998, shortly after the magazine was purchased by Conde Nast. For eight years, Wired News was owned by a different company from Wired, despite being the magazine’s online presence. In 2006, Conde Nast bought Wired News, though the magazine and its website remain separate entities.

While Wired.com had languished over its last few years under Lycos, its traffic rose quickly under Conde Nast. The magazine’s circulation has steadily increased over the past decade, though its ad pages declined sharply in early 2009. They had flattened by 2012, while digital advertising revenue equaled print for the first time. In 2013, it launched Amplifi, a unit devoted to native advertising.

Wired Digital also runs the social news website Redditbought by Conde Nast in 2006 — and the popular tech blog Ars Technica, a 2008 Conde Nast purchase. Wired’s U.K. division also runs a consulting division.

While Wired was critically acclaimed in both the 1990s and 2000s, it reinvented itself for mainstream audiences under editor Chris Anderson after the dot-com bust of the early 2000s, going from a strictly tech-oriented magazine to more of a culture-of-tech magazine.

Wired has been praised for its innovative design and trendy tone, though it has also been criticized for the split between its print and online divisions.

Wired released its much-anticipated iPad app in May 2010. The app was initially free, with single issues costing $3.99. The April 2011 issue was made free as part of a sponsorship deal with Adobe. In May 2011, Conde Nast announced a deal with Apple that would allow in-app subscriptions for its magazines, including Wired. In-app subscriptions were available for Wired starting with the June 2011 issue. The app had 84,000 subscribers in the second half of 2012, putting it in the top 25 of magazines overall.

Assignment Zero

In March 2007, Wired launched Assignment Zero, a citizen-journalism project focused on crowdsourcing in various areas of modern life. The project, run in conjunction with NYU journalism professor Jay Rosen, was one of the first large-scale crowdsourced journalism efforts ever attempted.

After encountering serious logistical and organizational difficulties with its more than 800 volunteers, the experiment folded that July after producing about 80 essays, interviews, and stories.


Founder Louis Rossetto on Wired’s history

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Dec. 19, 2014 / Caroline O'Donovan
What does it mean to run “product” in a news organization? Hayley Nelson’s big challenge at Wired — f there’s a news outlet you would expect to be ahead of the curve in digital media, it might be Wired. The San Francisco-based magazine of technology has been at it longer than just about anyone; it launched Hot...
March 5, 2014 / Joshua Benton
Getty Images blows the web’s mind by setting 35 million photos free (with conditions, of course) — Hey, look, it’s some boiled crawfish: And the great Creole fiddler Cedric Watson: And a stock photo of a professor in a classroom: And Walter Lippmann lecturing in 1952: Those photos are all from the esteemed Getty...
Jan. 15, 2014 / Caroline O'Donovan
How a free email newsletter turned a computer programmer into a Newsweek columnist — Being on Twitter can sometimes feel a little like being in a high school cafeteria. There’s chatter all around you, and there’s always a joke you’re not in on. On Twitter, everyone’s always mad a...
Nov. 15, 2013 / Sonya Song
Sharing fast and slow: The psychological connection between how we think and how we spread news on social media — In the previous study, I presented data analysis that examined how users read and share Boston Globe posts on its Facebook Page. In this extended analysis, I’ve included qualitative analysis with a focus on cogniti...
Feb. 28, 2013 / Joshua Benton
“We’ve spent the past 10 years trying to make Wired more Condé Nast. We’ll spend the next 10 trying to make Condé Nast more Wired.” — Good profile of new Wired editor Scott Dadich by Joe Pompeo at Capital New York. The Lubbock, Tex. native’s meteoric rise was a product of his ability to dazzle his bosses, first as the precocious 24-year-old art direc...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: August 15, 2013.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: The Economist
Economist logo

The Economist is a weekly publication based in London that covers global news and issues. The Economist refers to itself as a newspaper, but it holds more in common stylistically with magazines, particularly newsweeklies like Time and Newsweek. The magazine was founded in 1843 and is the flagship publication of the Economist Group, which also…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »