Yahoo produces some of its own news content. In 2006 it launched the citizen journalism site You Witness News. It also hired numerous columns and bloggers for specialty sites like Yahoo Finance and Yahoo Sports, which is the most popular sports site on the web. It runs a video newsmagazine program initially called The Insider, but renamed omg! Insider in 2013. The show is distributed through CBS.

In 2009 and 2010, Yahoo began making a similar push into original content in Yahoo News, hiring several prominent journalists, opening a Washington bureau, and launching The Upshot network of blogs, covering politics, national affairs, media, and foreign policy. Yahoo said its blogs generated more than 550 million pageviews in February 2011. In 2013, Yahoo was reported to be moving away from original content in favor of user-generated material.

In 2006, Yahoo began a local advertising partnership with seven newspaper companies now known as The Newspaper Consortium. The Consortium began with an agreement with MediaNews and Belo newspapers and now comprises 30 newspaper companies representing nearly 800 newspapers. The agreement allows Yahoo to sell national advertising across the papers’ websites and allows the papers to use Yahoo search and share its ad revenue. Yahoo also has an advertising agreement with all of Gannett, covering all of its publishing and broadcast properties.

Part of the Consortium arrangement involved newspapers’ ability to use Yahoo’s HotJobs to power local classified ads. Yahoo sold HotJobs to the job-search site Monster in February 2010, but it reassured newspapers that they would be able to continue working with HotJobs after the sale.

In 2013, Yahoo bought the news-summarizing app Summly, with plans to fold it and incorporate its algorithm into its mobile technology.

Yahoo began integrating Facebook’s features onto its website in September 2011, with more than 10 million Facebook users activating the integrated features within two months. In November 2011, it launched Livestand, a personalized news app for the iPad. The app was commonly compared to Flipboard at its launch. Livestand was shut down in May 2012.

Yahoo redesigned its homepage in 2013 to emphasize personalization and sharing, adding a personalized scrolling news feed that included Twitter updates. It also purchased the social blogging site Tumblr later that year.