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Key links:
Primary website:
zoniereport.com
Primary Twitter:
@zoniereport

The Zonie Report was a local online news site that covered the state of Arizona.

The Report ran from 2006 to March 2010, when its founder and editor, Adam Klawonn, shut it down to focus on his work at Phoenix magazine and a mobile light-rail publication called CityCircles.

The Report lost money and had a web audience of only about 8,000 unique visitors. Klawonn edited the site part-time and used freelance contributors to supplement his work.

The site specialized in growth, immigration and the environment, and it focused on multimedia journalism, using video, audio and slideshows to present stories.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
June 19, 2009 / Michael Andersen
Knight News Challenge: How a young editor turned a $0 big idea into a $95,000 small idea — When Adam Klawonn quit his job at a shrinking major metropolitan newspaper in 2006, he did what so many other journalists have: launched an online news operation that looked a lot like a newspaper’s web site, only ...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: May 9, 2011.
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Demand Media, founded in 2006,┬áis an online media company that quickly grew to prominence by algorithmically assigning and publishing stories based on user-demand signals, such as search and social media trends. It typically pays authors a low sum of money for these posts, often about $15 per contribution, and assigns posts only when it believes…

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