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Half the people in our survey saw no news at all in the first 10 posts in their feeds — even using an extremely generous definition of “news” that counted everything from celebrity gossip to sports scores to history-based explainers, across all mediums.
A few thoughts from an exhausting year in fake news (or whatever we end up calling it next year).
Plus: How political information gets distorted as it spreads from person to perso, and new research on trust in social media vs. branded apps.
“We think this will be a beacon of civility as the year progresses toward the midterms in this really polarized time.”
“Can we, as an established news company, create something that feels like a news startup focused around investigative and enterprise news, done for a social audience?”
Plus: Fake news probably didn’t swing the election, political polarization is nothing new, and Kara Swisher’s kid.
“Rebuilding trust will a long-term process and will require the commitment of publishers, platforms, and consumers over many years.”
“Every incredibly regrettable thing that I have said on social media, I have said within the first five minutes of something showing up. I would feel a lot better about my history as a social media user if I had had a five-minute delay.”