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“Imagine a newsroom where half of the room is analysts and half is reporters. You combine what each of them is so good at doing and deliver that every day to the reader.”
This crowdfunding startup wants to be the bridge between declining advertising revenues and paywalls with low conversion rates.
Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.
“If people would like to replicate it elsewhere, we would be happy to support them in exploring that idea.”
“Nobody goes into journalism because they want to cater to advertisers and deliver them as many eyeballs as possible.”