We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Tim Peterson
/ Apr 19“First Media, the publisher of So Yummy, has been using Instagram Story links to get people to subscribe to So Yummy’s email newsletter. These links average a 2.3 percent swipe-through rate and account for 10 to 15 percent of the newsletter’s subscribers, and those Instagram-driven subscribers open the emails at an above-average rate.” —
Tags:
Instagram,
Instagram Stories
