We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Wall Street Journal / Benjamin Mullin
/ Dec 4“The company, Memo, aims to capitalize on advertisers’ growing demand for data by creating a marketplace where they can buy audience metrics for editorial coverage
measures such as page views, scroll depth and engaged reading time. Publishers closely track page views and related information, but don’t typically share it…Publishers including Meredith Corp. , BuzzFeed Inc. and PopSugar Inc. have agreed to provide their data to Memo, said Eddie Kim, the company’s founder and chief executive.” —
Tags:
Memo
