Publisher Jim Moroney says the paper will be adding a “greatly improved, metered paid-access model that is much more consumer friendly in every way.”

Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?

Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.