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“We can’t be like, well, our first issue was really diverse, and that’s enough. It has to be ongoing.”
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Plus: More on the lack of podcasts for kids, WBUR builds on partnerships, and a pregnancy podcast releases all episodes Netflix-style.
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Plus: Scripps wants to expand Earwolf beyond comedy; NPR’s on-demand audience grows, while live-streaming stalls; Modern Love becomes a podcast; and more.
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But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
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“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
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“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
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Instead of using stock photos or Creative Commons images, Pando, Hazlitt, Slate, Fusion, and The Guardian are betting on the value of using original art with their stories.
Roman Mars at TED2015 - Truth and Dare, Session 10, March 16-20, 2015, Vancouver Convention Center, Vancouver, Canada. Photo: Bret Hartman/TED
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
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Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
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In the room where it happens: The host of NPR’s new show Embedded talks about news in podcast form
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
0What a group of USC students learned shooting lots of VR video (hint: duct tape is involved)
The students traveled to Houston over spring break to shoot footage to accompany a ProPublica/Texas Tribune project on what a hurricane could do to the city.
0Audible, long known only for audiobooks, is branching out into podcasts — and news
The podcast/audio world has been waiting for Audible to make its big move into the space. It’s here, including original content from major publishers like The New York Times, The Wall Street Journal, and Jeff Bezos’ Washington Post.
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