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Plus: Scripps wants to expand Earwolf beyond comedy; NPR’s on-demand audience grows, while live-streaming stalls; Modern Love becomes a podcast; and more.
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But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
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“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
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“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
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Instead of using stock photos or Creative Commons images, Pando, Hazlitt, Slate, Fusion, and The Guardian are betting on the value of using original art with their stories.
Roman Mars at TED2015 - Truth and Dare, Session 10, March 16-20, 2015, Vancouver Convention Center, Vancouver, Canada. Photo: Bret Hartman/TED
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
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Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
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Slate Group vice chairman Dan Check discusses how Slate plans to speed up its site, how it’s thinking about ad blockers, and why it’s participating in platforms like Apple News.
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BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?
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Out of many, NPR One: The app that wants to be the “Netflix of listening” gets more local
A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
0Need to find, keep, and maximize talent today? Look to an old-school example, Gene Roberts
“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
0The New York Times and WBUR are bringing ‘Modern Love’ essays to life with sounds and celebrity reads
“We’re trying to touch people just through sound, in a really profound way.”
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