In what may be one of the first publisher-owned web advertising collaboratives, a group of progressive media outlets, including Mother Jones, The Nation, and Air America, is launching the Ad Progress Network, a “one stop buy” for web advertising which is planned to debut early this fall. 
The basic idea of an ad network — smaller [...]

Shortly after George W. Bush’s victory in 2004, liberal magazines The American Prospect, Mother Jones, and The Nation held a joint crisis meeting. They emerged from the Rockefellers’ old “coach barn” at Pocantico with the goal of collaborating more closely in order to master new technologies, increase the impact of independent media outlets — [...]

Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper. That’s per a memo sent to staffers this morning, which said [...]

Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]

The Wichita Eagle’s Kansas.com was the 15th-most-visited American newspaper site in February, according to Nielsen Online. That’s remarkable, considering that the Eagle has never previously cracked the top 30.
What happened? A prominent link on Yahoo’s front page February 13 caused an astounding wave of traffic to the Eagle’s 389-word story about a student who caught [...]

Jim Schachter, editor for digital initiatives at The New York Times, isn’t naïve about the business prospects of two blogs the newspaper launched this week for communities in Brooklyn and northeastern New Jersey. In fact, he told me yesterday that the sites will never make money.
“If every single person who lives in Fort [...]

If the numbers presented here and here are true — and the rates web sites get for online advertising have really dropped 46 percent since the final quarter of 2007 — my optimism for future business models of journalism just took a dive.
The fundamental monkey wrench the Internet threw at newspapers was the loss of [...]