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Articles tagged adblocker (16)

The news was mostly bad for publishers and news organizations last year.
There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?
But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
“Free content isn’t free; it’s subsidized by advertisers, who want to get their messages in front of users. But increasingly, users say, they’re the ones paying for the ads: with their privacy, their patience, and their mobile bandwidth.”
Everybody’s trying to figure out how to make audio more shareable. Will audio spread more widely if it’s producers doing the curation or listeners?
Pretty worried, it turns out! At least according to the CEO of the trade organization formerly known as the Online Publishers Association.