“Ultimately, consolidation is just a mop-up strategy — one that simply squeezes out the final remaining profits before the lights are turned out.”

“I use Twitter mostly to get the word out, especially when it’s a really intense situation where news is breaking by the minute or second, and a lot of people are working on a story.”

The Times-Picayune’s strategy of cutting back on print days might make sense in the long run. But its execution has opened up the door for competition and weakened its ability to generate more money from readers.