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Nieman Journalism Lab
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Articles tagged AdWords (5)

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Ken Doctor    December 8, 2011
The newsonomics of Google’s retail push
Google’s next-day-delivery plan may be aimed squarely at Amazon — but don’t be surprised if news companies end up being collateral damage.
Ken Doctor    December 2, 2010
The Newsonomics of Google Grouponomics
Ken Doctor    April 1, 2010
The Newsonomics of iPads and tablets, floor by floor
Zachary M. Seward    November 10, 2009
New public relations: Beating back bad press with Google AdWords
Joshua Benton    February 25, 2009
My adventure in search advertising; or, what twenty-six bucks can buy other than appetizers in Manhattan
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How NPR drove traffic to a local station by geotargeting stories on Facebook
When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
Still shaping the way people think about news innovation? A few reflections on the new KNC 2.0
This Week in Review: Facebook’s future and the open web, and finding balance on breaking news
KNC 2.0: The Knight News Challenge revamps to quicken the pace of journalism innovation
The Knight Foundation is opening up its contest by changing its rules and shortening the gestation period for ideas.
Aisha Tyler in Badgley Mischka
The Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram
The Journal has found the perfect story for two image-heavy social networks.
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The newsonomics of the death and life of California news
In the Bay Area, in Los Angeles, in San Diego — the traditional boundaries of California journalism are shifting fast.
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What Charlie Sheen taught Salon about being original
The online magazine shifted its emphasis from aggregation to original content and saw its traffic jump.
OpenNews aims to satiate demand for news-savvy coders… or is it code-savvy journalists?
News organizations are sold on the need for coding skills — but but now there aren’t enough developers to fill jobs.
Anticipation and expectation: Did Esquire’s story trailer work?
reuterspulse
Reuters productizes social media through Social Pulse
The new effort tries to package raw social data in ways that even an exec could get into.

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