All entries tagged: AdWords
New public relations: Beating back bad press with Google AdWords
The New York Times reported on its front page in September that hoki, an unattractive sea creature best known as the primary ingredient in the Filet-O-Fish, is at risk of depletion. Naturally, the New Zealand companies that farm hoki by the metric ton weren’t pleased by the article, which pointed to “ominous signs of overfishing.”
Time [...]
My adventure in search advertising; or, what twenty-six bucks can buy other than appetizers in Manhattan
There are lots of problems with the traditional business models of news organizations, but one of the biggest is the emergence of search advertising. This is the way Google makes most of its money ($21.1 billion in ‘08): the idea that an ad that is generated by someone’s search terms can be far more targeted [...]
