“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
“Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”.
Stockholm’s two major evening tabloids have started competing BuzzFeed imitators this year, and the same aggregator moves we’ve seen in the U.S. are playing out abroad.
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Lichterman, Joseph. "In Sweden, traditional tabloid rivals are taking their battle to viral sites." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Dec. 2014. Web. 16 Apr. 2024.
APA
Lichterman, J. (2014, Dec. 1). In Sweden, traditional tabloid rivals are taking their battle to viral sites. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2014/12/in-sweden-traditional-tabloid-rivals-are-taking-their-battle-to-viral-sites/
Chicago
Lichterman, Joseph. "In Sweden, traditional tabloid rivals are taking their battle to viral sites." Nieman Journalism Lab. Last modified December 1, 2014. Accessed April 16, 2024. https://www.niemanlab.org/2014/12/in-sweden-traditional-tabloid-rivals-are-taking-their-battle-to-viral-sites/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/12/in-sweden-traditional-tabloid-rivals-are-taking-their-battle-to-viral-sites/
| title = In Sweden, traditional tabloid rivals are taking their battle to viral sites
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 1 December 2014
| accessdate = 16 April 2024
| ref = {{harvid|Lichterman|2014}}
}}
