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Articles tagged American Public Media (19)

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Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
New podcast companies aren’t “working to solve the journalistic problem that a legacy organization like NPR fights to negotiate.”
Plus: Strong early numbers for Modern Love, NPR emphasizes being live, and why there aren’t more podcasts for kids.
“I love the concierge format. It’s something that anticipates what you need and then serves it to you. Interviews and podcasts are a big leap into that direction.”
“Once the Internet got in the car — and the car is half of where all listening is — it was going to dramatically change not only the way people listened to audio, but the way it was created, organized and delivered.”
American Public Media has decided that doesn’t work any more in today’s crowdfunding environment. But they also investigated what does — and laid out a model for others to use.