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Articles tagged analytics (47)

GuardianLobby
Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.
library-shelves-of-academic-journals-cc
Crowdsourcing tiny snippets of time, building the news around analytics, and how Twitter is weird during big news events: all that and more in this month’s roundup of the academic literature.
traffic-cop-cc
The Times’ director of news analytics explains its new Package Mapper tool: “Every URL is a potential starting point for readers.”
NPR_NewsRoom2-cc
A small team at NPR was given six weeks of development resources to build an analytics dashboard.
elephant-in-the-room
The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
rizz'd
They drive huge engagement and otherworldly pageviews. From internal analytics to a flexible CMS, the recent quiz boom provide a useful peek into how BuzzFeed sees itself as a platform.
attmingoals[1][1]
“Attention minutes” combine traditional metrics with measurements aimed at figuring out how much time readers really spend with content.
top10-notification
In rough chronological order, and with a pinch of design inspiration from BuzzFeed. Joshua Benton
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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