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Articles tagged analytics (60)

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“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
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Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.
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A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
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Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
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“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
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“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.
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Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.
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“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
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In the room where it happens: The host of NPR’s new show Embedded talks about news in podcast form
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
0What a group of USC students learned shooting lots of VR video (hint: duct tape is involved)
The students traveled to Houston over spring break to shoot footage to accompany a ProPublica/Texas Tribune project on what a hurricane could do to the city.
0Audible, long known only for audiobooks, is branching out into podcasts — and news
The podcast/audio world has been waiting for Audible to make its big move into the space. It’s here, including original content from major publishers like The New York Times, The Wall Street Journal, and Jeff Bezos’ Washington Post.
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