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Articles tagged analytics (61)

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Every story’s performance reduced to a single score: a reductionist take on journalism or a way to make a news organization’s values concrete?
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“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
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Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.
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A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
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Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
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“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
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“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.
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Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.
What to read next
0What does it take to be a “full-service” digital journalism organization? Ask Discourse Media
“We’ve gone down lots of experimental rabbit holes.”
0Hot Pod: New podcasts, more existential public radio talk, and progress on intern wages
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
0Hot Pod: Is the Stitcher deal a step toward a closed podcast ecosystem?
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
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