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Articles tagged analytics (46)

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Crowdsourcing tiny snippets of time, building the news around analytics, and how Twitter is weird during big news events: all that and more in this month’s roundup of the academic literature.
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The Times’ director of news analytics explains its new Package Mapper tool: “Every URL is a potential starting point for readers.”
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A small team at NPR was given six weeks of development resources to build an analytics dashboard.
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The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
rizz'd
They drive huge engagement and otherworldly pageviews. From internal analytics to a flexible CMS, the recent quiz boom provide a useful peek into how BuzzFeed sees itself as a platform.
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“Attention minutes” combine traditional metrics with measurements aimed at figuring out how much time readers really spend with content.
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In rough chronological order, and with a pinch of design inspiration from BuzzFeed. Joshua Benton
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tweets
Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
692Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
544How do you get millennials to care about local news? The Charlotte Observer is testing out one idea
Its new website and newsletter Charlotte Five is an attempt to use lessons from viral publishers to find a spot in young people’s daily habits.
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