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Articles tagged analytics (56)

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“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
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“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.
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Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.
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“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
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From digital security to metrics, algorithms to wearables, here’s some of what a bunch of journalists and technologists were thinking about at their recent Helsinki conference.
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The new tool, developed at Columbia, aims to help newsrooms measure the qualitative and quantitative impact of their stories after publication — not just in terms of pageviews.
A newly laid brick wall
Data and mobile are big winners; working to get readers to pay is losing a little momentum.
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Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.
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For McClatchy’s new head of news strategies, analytics and social traffic bolster good journalism
“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
0The Information is offering members a perk: an exclusive trip to “meet the right people” in China
The $399-a-year site covering the tech industry expects subscribers to pay their own way, but promises access to “people only the most well-known execs typically meet.”
0From Nieman Reports: How news outlets are harnessing the power of video games for journalism
As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
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