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Articles tagged analytics (47)

GuardianLobby
Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.
library-shelves-of-academic-journals-cc
Crowdsourcing tiny snippets of time, building the news around analytics, and how Twitter is weird during big news events: all that and more in this month’s roundup of the academic literature.
traffic-cop-cc
The Times’ director of news analytics explains its new Package Mapper tool: “Every URL is a potential starting point for readers.”
NPR_NewsRoom2-cc
A small team at NPR was given six weeks of development resources to build an analytics dashboard.
elephant-in-the-room
The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
rizz'd
They drive huge engagement and otherworldly pageviews. From internal analytics to a flexible CMS, the recent quiz boom provide a useful peek into how BuzzFeed sees itself as a platform.
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“Attention minutes” combine traditional metrics with measurements aimed at figuring out how much time readers really spend with content.
top10-notification
In rough chronological order, and with a pinch of design inspiration from BuzzFeed. Joshua Benton
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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