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Articles tagged Another Round (8)

“We want to use print as a public statement…to create something that people are proud to be seen with in public.”
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
“There’s a key aspect to all of this policy discussion that’s about our everyday lives, and it’s important to make that connection in a very visceral way.”
The podcast is working with the app, Rolltape, to make it easier for listeners to submit their own audio.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
Plus: USA Today’s podcast download numbers, Google Play Music finally buys into podcasts, and whether independent podcasts don’t get enough attention.
New podcast companies aren’t “working to solve the journalistic problem that a legacy organization like NPR fights to negotiate.”
BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?