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Articles tagged Arc (11)

It is increasingly the tech stack of choice for major news publishers. But now Arc wants to be the backbone of your digital advertising and subscriptions, too.
For a company that’s known little but chaos in its short life, the degree of uncertainty is now as high as ever. Just about the only thing we know: Tronc execs will come out well in the end.
A driving principle for the incubator is to make it so “ideas can bubble up from the bottom, or the middle, or the top” of the organization.
“The amount of effort we’d have to invest into doing these things is completely outweighed by effort it would take for us to just do it with Arc.”
Plus: Vox’s upcoming daily news podcast has a host; the convergence of audio media; what it means to be a ” “full-service creative podcast agency.”
Can it attract a new editor of national stature with digital savvy? Or will continued chaos within Tronc scare talent off?
“It’s this great, simple experience, and the technology is getting so much better for it: AI’s getting better. big data’s more accessible.” Also: a Marty Baron bot.
From “I think none of us were ever really happy with our old content management system” to “I’ve never seen such a great response to a CMS before.”
“It makes sense to me as a consumer of content to have this feature — so why doesn’t it exist yet?”