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Articles tagged audience development (5)

“Let’s put the nail in the coffin of chasing clicks and likes.”
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
How do you build an audience for a project tracking Americans killed by police? For The Guardian U.S.’ audience team, it’s a mix of community building, technology, and focused attention.
The four-year-old program has helped boost the newspaper’s events business and helped strengthen relationships with the community through nights of storytelling.
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”