All entries tagged: audience growth
How a shift in perspective salvaged Boston.com’s local search project
In 2006, Boston.com launched a local search tool that was supposed to be a big part of the site’s future. The project made perfect sense on paper: Readers would get search results focused on eastern Massachusetts. Those results would mix the best of the machine and human worlds by using algorithms and editors’ picks. Next [...]
Online on the streets of San Francisco
First it was the alpha geeks, the creators. Then the early adopters. Not so long ago, the Soccer Moms and the rest of the middle class jumped with both feet into a daily reliance on the internet. And now?
“You don’t need a TV. You don’t need a radio. You don’t even need a newspaper,” says [...]
