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Articles tagged audience (112)

Infomagical art by John Hersey
It was for an experiment measuring information overload: “There’s a conversation going on between me and my listeners, but I want to make it as frictionless as possible for them to get their thoughts and worries to us.”
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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.
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“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
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Call it a platform, call it a content management system, call it an “umbrella of interconnected services” — the set of tools the Post has built for itself is now being licensed to other publishers, who might find it more useful than their alternatives.
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We know what continued ownership by Tribune Publishing looks like for the Los Angeles Times: cuts, cuts, and more cuts. A private, local owner would offer a better chance for sustainable success.
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“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
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This new study uses old data, but it gives at least some hope that comment sections might not always be as awful as the reporters writing the stories above them think.
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“Simply put: civic journalism worked. Readers and viewers got it. We learned that if you deliberately build in simple ways for people to participate — in community problems or elections — many will engage.”
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How do you build an audience for a project tracking Americans killed by police? For The Guardian U.S.’ audience team, it’s a mix of community building, technology, and focused attention.
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Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
What to read next
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tweets
The Guardian’s first VR project makes viewers experience the horrors of solitary confinement
“It’s a story which is all about space and the environment you’re in. Even though this is a small space, the story is all about that space.”
0TipOff, an email newsletter, is trying to explain sports to non-fans
Launched last fall by a team of investors and writers, TipOff has attracted 50,000 subscribers.
0Good news, publishers: People will read your long stories on their phones (for two minutes, anyway)
People will read longer content on their smartphones, a new Pew report finds.
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Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Voice of San Diego
Milwaukee Journal Sentinel
Zonie Report
Seattle PostGlobe
DNAinfo
Craigslist
WikiLeaks
GlobalPost
The Daily
Chicago News Cooperative
Connecticut Mirror
MediaNews Group