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Articles tagged audience (111)

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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.
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“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
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Call it a platform, call it a content management system, call it an “umbrella of interconnected services” — the set of tools the Post has built for itself is now being licensed to other publishers, who might find it more useful than their alternatives.
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We know what continued ownership by Tribune Publishing looks like for the Los Angeles Times: cuts, cuts, and more cuts. A private, local owner would offer a better chance for sustainable success.
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“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
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This new study uses old data, but it gives at least some hope that comment sections might not always be as awful as the reporters writing the stories above them think.
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“Simply put: civic journalism worked. Readers and viewers got it. We learned that if you deliberately build in simple ways for people to participate — in community problems or elections — many will engage.”
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How do you build an audience for a project tracking Americans killed by police? For The Guardian U.S.’ audience team, it’s a mix of community building, technology, and focused attention.
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Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
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Melody Kramer is trying to build the next generation of supporters for public media by letting them contribute by sharing a skill as well as their credit card number.
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Out of many, NPR One: The app that wants to be the “Netflix of listening” gets more local
A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
0Need to find, keep, and maximize talent today? Look to an old-school example, Gene Roberts
“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
0The New York Times and WBUR are bringing ‘Modern Love’ essays to life with sounds and celebrity reads
“We’re trying to touch people just through sound, in a really profound way.”
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