Nieman Foundation at Harvard
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Articles tagged audience (109)

Call it a platform, call it a content management system, call it an “umbrella of interconnected services” — the set of tools the Post has built for itself is now being licensed to other publishers, who might find it more useful than their alternatives.
We know what continued ownership by Tribune Publishing looks like for the Los Angeles Times: cuts, cuts, and more cuts. A private, local owner would offer a better chance for sustainable success.
“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
This new study uses old data, but it gives at least some hope that comment sections might not always be as awful as the reporters writing the stories above them think.
“Simply put: civic journalism worked. Readers and viewers got it. We learned that if you deliberately build in simple ways for people to participate — in community problems or elections — many will engage.”
How do you build an audience for a project tracking Americans killed by police? For The Guardian U.S.’ audience team, it’s a mix of community building, technology, and focused attention.
Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
Melody Kramer is trying to build the next generation of supporters for public media by letting them contribute by sharing a skill as well as their credit card number.
“Imagine all the wildly different services you could deliver with a building full of writers and developers.”
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
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