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Articles tagged audience (112)

Infomagical art by John Hersey
It was for an experiment measuring information overload: “There’s a conversation going on between me and my listeners, but I want to make it as frictionless as possible for them to get their thoughts and worries to us.”
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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.
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“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
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Call it a platform, call it a content management system, call it an “umbrella of interconnected services” — the set of tools the Post has built for itself is now being licensed to other publishers, who might find it more useful than their alternatives.
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We know what continued ownership by Tribune Publishing looks like for the Los Angeles Times: cuts, cuts, and more cuts. A private, local owner would offer a better chance for sustainable success.
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“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
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This new study uses old data, but it gives at least some hope that comment sections might not always be as awful as the reporters writing the stories above them think.
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“Simply put: civic journalism worked. Readers and viewers got it. We learned that if you deliberately build in simple ways for people to participate — in community problems or elections — many will engage.”
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How do you build an audience for a project tracking Americans killed by police? For The Guardian U.S.’ audience team, it’s a mix of community building, technology, and focused attention.
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Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
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In the room where it happens: The host of NPR’s new show Embedded talks about news in podcast form
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
0What a group of USC students learned shooting lots of VR video (hint: duct tape is involved)
The students traveled to Houston over spring break to shoot footage to accompany a ProPublica/Texas Tribune project on what a hurricane could do to the city.
0Audible, long known only for audiobooks, is branching out into podcasts — and news
The podcast/audio world has been waiting for Audible to make its big move into the space. It’s here, including original content from major publishers like The New York Times, The Wall Street Journal, and Jeff Bezos’ Washington Post.
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