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Articles tagged B2C (3)

“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
Our startup correspondent, building Worldcrunch in Paris, reports on the twin temptations of building a business around serving consumers or other businesses. Or…both.