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Ken Doctor: The New York Times’ financials show the transition to digital accelerating
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Companies like Reuters, The Wall Street Journal, and SB Nation took part in YouTube’s original programming project. But their viewership can’t always hit the high levels of more entertainment-centric options.
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The media company wants to bridge the worlds of tv and online video and make something entirely different.
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The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
476Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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