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In a country where the 10 most popular languages are all spoken by at least 25 million people, creating content that’s relevant to everyone is a tall order — which is why the BBC World Service needs some help.
“How do we produce business models which will support durable, robust journalism? Or do we just give up on the idea that advertising is the right model?”
“It wasn’t only about launching the new teams itself…The way we are launching new services impacts in a very big editorial way how we’re running existing ones.”
Meduza, Snob, TV Rain, BBC Russian, and RT weigh in on their publishing and promotion strategies on the platform, which survived a recent tussle with the country’s communications regulator.
“You have to take a 500-word news article and think: If I was to see this in the form of a series of message alerts, what would I want to see and what would I leave out? That’s a different way of thinking about journalism.”
Rede britânica usa 1 canal pelo Facebook Messenger. Antes do anúncio, programa era usado para o Brexit.