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Big American and British news companies see India as part of their growth strategies. But local media startups are finding the advantages of knowing the territory.
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BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?
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Launching today, BuzzFeed’s news app prioritizes notifications while providing stories from both BuzzFeed and other outlets.
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The viral masters aren’t just interested in pushing its U.S. model overseas: “The idea is that we want international offices to start being not just satellite offices, but being centers of gravity themselves.”
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“Our lists and quizzes, many of them focused on what it’s like to live one life or another, had mostly not been about growing up or being Latino.”
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Stacy-Marie Ishmael, coming from the FT, will join Noah Chestnut on the new, newsroom-integrated team. Caroline O'Donovan
BuzzFeed HQ
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
BuzzFeed mobile
Ben Smith says it will be a guide through the noise of news in social media, and that journalists should realize they’re “part of a collaborative project with other news outlets.”
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A new study from Pew finds that users who visit a site directly spend much more time there than those who arrive via Facebook or a search engine.
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In the room where it happens: The host of NPR’s new show Embedded talks about news in podcast form
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
0What a group of USC students learned shooting lots of VR video (hint: duct tape is involved)
The students traveled to Houston over spring break to shoot footage to accompany a ProPublica/Texas Tribune project on what a hurricane could do to the city.
0Audible, long known only for audiobooks, is branching out into podcasts — and news
The podcast/audio world has been waiting for Audible to make its big move into the space. It’s here, including original content from major publishers like The New York Times, The Wall Street Journal, and Jeff Bezos’ Washington Post.
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