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BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?
Launching today, BuzzFeed’s news app prioritizes notifications while providing stories from both BuzzFeed and other outlets.
The viral masters aren’t just interested in pushing its U.S. model overseas: “The idea is that we want international offices to start being not just satellite offices, but being centers of gravity themselves.”
“Our lists and quizzes, many of them focused on what it’s like to live one life or another, had mostly not been about growing up or being Latino.”
Stacy-Marie Ishmael, coming from the FT, will join Noah Chestnut on the new, newsroom-integrated team. Caroline O'Donovan
BuzzFeed HQ
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
BuzzFeed mobile
Ben Smith says it will be a guide through the noise of news in social media, and that journalists should realize they’re “part of a collaborative project with other news outlets.”
A new study from Pew finds that users who visit a site directly spend much more time there than those who arrive via Facebook or a search engine.
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The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?
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