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Articles tagged Berkeleyside (4)

berkeley panorama
The Bay Area local news site has a dedicated audience and significant ad revenue, but to continue growing they’ll need additional sources of income.
reporters-1400-cc
UC Berkeley’s cutting loose Mission Local doesn’t recognize that audience building, community outreach, and partnerships are core to the modern journalists’ work.
Handshake
San Francisco’s public broadcaster will share content with some nontraditional partners. Andrew Phelps
February 10, 2011
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
692Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
544How do you get millennials to care about local news? The Charlotte Observer is testing out one idea
Its new website and newsletter Charlotte Five is an attempt to use lessons from viral publishers to find a spot in young people’s daily habits.
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