All entries tagged: Blogads
Ad Progress: Liberal sites plan an ad network without the middleman
In what may be one of the first publisher-owned web advertising collaboratives, a group of progressive media outlets, including Mother Jones, The Nation, and Air America, is launching the Ad Progress Network, a “one stop buy” for web advertising which is planned to debut early this fall.
The basic idea of an ad network — smaller [...]
Talking Points Memo’s advertising strategy explained…in 100 seconds
Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]
