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Good news, publishers: People will read your long stories on their phones (for two minutes, anyway)
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Articles tagged brand (2)

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“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
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The weekly “newspaper” may be reinventing the brand for the digital age. Megan Garber
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“Investigative brand journalism”: The Guardian and Amazon step into the next level of sponsored content
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
0Hot Pod: As more podcasts become TV shows, can their founders retain creative control?
Plus: Podcasts as time-shifted cable TV; MTV News launches its first podcasts; Postloudness moves beyond Mailchimp.
0Live, local, late breaking: On Facebook Live, news outlets take a cue from TV (but don’t call it TV)
“This opens up all kind of new ways and products to tell stories that are not so focused on production values.”
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