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Where does local TV news fit in the digital age? Tegna, a year separated from Gannett, has some ideas
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Articles tagged brand (2)

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“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
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The weekly “newspaper” may be reinventing the brand for the digital age. Megan Garber