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Articles tagged brand (2)

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“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
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The weekly “newspaper” may be reinventing the brand for the digital age. Megan Garber
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From Nieman Reports: Startups are revitalizing journalism in Brazil’s challenging environment
Despite a fraught political and economic environment for journalists, new outlets in Brazil are now experimenting with fact-checking, longform narrative writing, and citizen media.
0The Conversation expands across the U.S., freshly funded by universities and foundations
The news site that uses academics as reporters and journalists as editors now boasts 19 paying member universities and is opening up posts in Atlanta (and maybe in the Bay Area).
0A Howard project is debunking myths about African-Americans and teaching students fact-checking
“There are more black men in prison than college.” “A dollar spent in the black community stays there for only six hours.” A project at Howard University aims to dispel oft-repeated myths.
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