And a willingness to change. “One participant told us this name suggests that ‘We’re on your side. We’re with you…It says that this is Oakland’s side of the story.'”
Garber, Megan. "The personal(ized) brand: Yet another reason The Economist is trouncing competitors." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Nov. 2011. Web. 18 Apr. 2024.
APA
Garber, M. (2011, Nov. 28). The personal(ized) brand: Yet another reason The Economist is trouncing competitors. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2011/11/the-personalized-brand-yet-another-reason-the-economist-is-trouncing-competitors/
Chicago
Garber, Megan. "The personal(ized) brand: Yet another reason The Economist is trouncing competitors." Nieman Journalism Lab. Last modified November 28, 2011. Accessed April 18, 2024. https://www.niemanlab.org/2011/11/the-personalized-brand-yet-another-reason-the-economist-is-trouncing-competitors/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/11/the-personalized-brand-yet-another-reason-the-economist-is-trouncing-competitors/
| title = The personal(ized) brand: Yet another reason The Economist is trouncing competitors
| last = Garber
| first = Megan
| work = [[Nieman Journalism Lab]]
| date = 28 November 2011
| accessdate = 18 April 2024
| ref = {{harvid|Garber|2011}}
}}
