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Articles tagged branded content (13)

“We’re making sure that we’re appropriately marketing directly to consumers and really selling subscriptions at full price.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
Flipping the Q&A into an A&Q: “Where are the interesting, unresolved, complex, nuanced questions?”
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.