The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of Harvard Business Review group argues from experience that it’s important to keep a brand unified and consistent.
In the (future of) news this week: Facebook, The New York Times, GigaOM, Hasselhoff? nie.mn/yrRbkW 
Articles tagged branding (20)
December 9, 2011
November 28, 2011
The weekly “newspaper” may be reinventing the brand for the digital age.
September 20, 2011
The paper explores a new way to distribute its content — through the crowds of users on Facebook.
September 6, 2011
Reuters journos Felix Salmon and Ryan McCarthy create a “Buzzfeed for finance” that’s part of, and separate from, the newswire behemoth.
August 15, 2011
Neal Gabler’s New York Times piece gets something wrong: Big ideas don’t need big media.
August 1, 2011
TPM is parlaying reader engagement into a business model by focusing on direct ad sales.
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