All entries tagged: branding
Natalie Fenton: Has the Internet changed how NGOs work with established media? Not enough
[The publishing power of the Internet has opened up new possibilities for NGOs seeking to spread their messages. But is this new access changing the kinds of messages NGOs create, or is it reinforcing old paradigms? Natalie Fenton of Goldsmiths, University of London, examines how the online landscape has changed NGO communications. This is the [...]
Five ways for sports reporters to maintain a balance of power with the teams and leagues they cover
In June 2007, John McClain, who covers the NFL’s Houston Texans for the Houston Chronicle, was getting tired of a league rule that limited the Chronicle to posting no more than 45 seconds of team video on its web site every day. So he and his colleague Anna-Megan Raley decided it was time for a [...]
Marci Alboher on navigating a disrupted journalism career
Last weekend, the Nieman Foundation hosted its annual Nieman Conference on Narrative Journalism, which was great fun for all involved. In the coming weeks, we’ll be bringing you a taste of the conference — more accurately, the parts most aligned with our topic here at the Lab, figuring out the future of journalism.
We’ll start [...]
Arthur Sulzberger & Walter Isaacson on making money online โ in 1995
This week, I sat in on a conference on the future of journalism that was held 14 years ago. I was able to take in the proceedings through a two-volume transcript shelved away in the library of the Nieman Foundation, which hosted the conference in May 1995. I was, at the time, a reporter for [...]
PC Magazine shows the way to transition online
So another one bites the print dust: PC Magazine will stop print publication in January.
But this isn’t just another step in the downward spiral of information-on-paper. This is, in some ways, a best-case scenario for newspapers — how it could go if lots of things go right. What do I mean?
Who will be the IMDB for books?
A plea for better metadata in book publishing, wondering who will be the industry’s IMDB.
Not everyone chooses a film because of who directs it or who the screenwriter was, but some of us do, and now with databases like IMDB we can easily find lists of films containing the actors we like, or directors and [...]








