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Articles tagged branding (26)

“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
It wants to be a “real-time magazine” on the web, connected to its print heritage. But stripping out the visual noise won’t please everyone.
“We thought there was an opportunity to do for professional journalism what Tumblr and Pinterest and Flipboard, so many of the other innovative new startups, have done for other kinds of content.”
“What if news organizations confronted the reality that nearly all media will be ‘social media’ a decade hence?…What if news organizations acknowledged this — or even got out in front of it, ahead of the curve this time — and organized themselves as platforms for talent?” Nicco Mele and John Wihbey
De Nieuwe Pers is betting there’s a business model to be built on the connection between an individual journalist and an individual reader.
The International Herald Tribune will soon be a newspaper for the history books, but its de-Americanizing frame may prove useful in a globalized world.
The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of the Harvard Business Review Group argues from experience that it’s important to keep a brand unified and consistent.
The weekly “newspaper” may be reinventing the brand for the digital age. Megan Garber
The paper explores a new way to distribute its content — through the crowds of users on Facebook.
Reuters journos Felix Salmon and Ryan McCarthy create a “Buzzfeed for finance” that’s part of, and separate from, the newswire behemoth. Megan Garber