All entries tagged: Brent Payne

CNET and Gizmodo are sharing content, and they don’t seem worried about a “duplicate penalty”

CNET and Gizmodo have been sharing content for the last couple months. I confirmed that a partnership exists, but requests for additional information from either party were not fruitful.
Frankly, the most intriguing aspect of this partnership is already in plain view: The sites are posting the same articles. Take a look at this Gizmodo story [...]

2 comments | Posted by Mac Slocum | February 2, 2010 | 12:00 pm

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Newspaper’s top 5 search queries are commercial brands

A very quick lesson in search engine optimization: Brent Payne, the Tribune Co.’s head of SEO, whose wisdom I wrote about last week, posted a video yesterday demonstrating a new feature in Google Webmaster Tools. In the process, he offered a brief glance at The Chicago Tribune’s dashboard on the site, pictured above. What you’re [...]

How Tribune Co. plans to rid itself of SEO-killing duplicate content

Last month, I wrote about how The Associated Press plans to leverage its network of members and customers with centralized topic pages linked to content distributed by the consortium. That post has sprung at least three noteworthy legs:

an intelligent comments thread on Wikipedia’s strength in search results
some informed skepticism of automated pages from Reuters’ Felix [...]