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Do article tags matter? Maybe not for traffic, but publishers are using them to glean insights
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Articles tagged Business Insider (16)

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Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
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It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
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Business reporters flocking to the platform won’t radically change journalism, but it’s worth asking why users gather where they do.
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Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
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Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
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Modeled on lean mobile-first startups like Instagram, the reborn Inside.com wants to be your front door to news on your phone — by using humans as aggregators and filters, not reporters.
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Plus: Katie Couric’s jump to Yahoo, Lara Logan’s leave from 60 Minutes, and the rest of the stories in journalism and tech.
What to read next
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The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1310Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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