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Articles tagged Business Insider (31)

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Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”
A new study from the Reuters Institute examines the strengths and weaknesses of seven globally ambitious news companies — Brut, Business Insider, De Correspondent, HuffPost, Mashable, Quartz, and Vice.
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.
“The Axel Springer acquisition really opened things up. We’re having lots more conversations.”
As the news site looks to subscription possibilities, BI Intelligence, the “little startup within a startup,” has collected about 5,000 paying subscribers and is eyeing opportunities outside the U.S.
The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
Rather than create geographic diversity, digital news has pushed the industry into a few tight clusters. That has real impacts on the journalism we get.