All entries tagged: Business Models
Philadelphia tech site tries to put its news startup theories into practice
Technically Philly looks like a prototype plucked from an entrepreneurial journalism textbook. The website offers targeted coverage. The founders nurture their community, online and off. In-progress revenue streams are smartly diversified across advertising and services.
But what if you did everything right, implemented all your ideas, and the business still didn’t catch on? That’s the concern [...]
Young entrepreneurs grow revenue
The next time anyone in the employ of a newspaper company — or anyone blogging here on Nieman Journalism Lab, for that matter — throws up their hands in despair and cries, “I’ve run out of revenue ideas,” I suggest we all return to this list of ten entrepreneurs and idea-generators who do not yet [...]
How much online advertising is there anyway?
Gordon Borrell — in a refreshingly titled post, “Are we NUTS?“ — tells why his company believes there’s a whole lot more online spending going on than big companies like newspapers realize:
“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In [...]
Scarcity no longer exists, even at the local level
Terry Heaton is also concerned about newspapers willingly shutting themselves off from the world. He says this is an ill-conceived effort to make money the old way — by selling scarcity.
News content online is a ubiquitous and increasingly commodified community, and attempts to restrict access so as to create scarcity will only result in the [...]
It’s not the price — it’s the wall that hurts
Scott Rosenberg clarifies an earlier post and, in the process, makes an important point about why so many are wary of The Wall:
“When we talk about “charging for articles” we sometimes mix up the impact of charging itself and the impact of the steps taken to make sure people pay. …
“The problem is that the [...]
Could one answer to paid content be found in a bottle of water?
According to the Financial Times:
“When people really want or need something, they will pay for it, one way or another. If today’s publishers cannot convince their readers to do so, they will be overtaken by others that can.”
Setting aside the “should we or shouldn’t we?” questions biting at the ankles of Paid Content, let’s stipulate, [...]








