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Articles tagged Canada (31)

“This problem is creeping up the ladder, from the small town that has 10,000 people to the decent-sized community that has 50,000 people to, now, a place that has over 100,000.”
From preferential tax treatment for Canadian publishers to a more focused CBC, “The Shattered Mirror” aims to support journalism in a country where the news industry is on its heels.
Following the success of Twelve Thirty Six, Toronto Life is looking more closely at email newsletters as standalone products.
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
Plus: Best of Car Talk will sign off next year, the early days of podcasts in France, and the value of dedicated spaces for local podcast recording.
“We’ve gone down lots of experimental rabbit holes.”
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The paper was targeting 180,000 daily app users by the end of 2016. Today, it has about 26,000.
Editor Marc Weisblott looked at news patterns and decided a specific moment in the Toronto lunch hour was the right time to send out an email newsletter — but he’s stuck with “a very Canadian dilemma.”