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Articles tagged Canada (28)

Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
Plus: Best of Car Talk will sign off next year, the early days of podcasts in France, and the value of dedicated spaces for local podcast recording.
“We’ve gone down lots of experimental rabbit holes.”
These ideas will never escape.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
Toronto Star Touch
The paper was targeting 180,000 daily app users by the end of 2016. Today, it has about 26,000.
Editor Marc Weisblott looked at news patterns and decided a specific moment in the Toronto lunch hour was the right time to send out an email newsletter — but he’s stuck with “a very Canadian dilemma.”
cutting board knife cc
Readers weren’t going for one of the platforms in a multi-platform strategy.
The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.
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Mexico is the viral giant’s latest target for expansion. Will it continue leading with listicles and nostalgia, or is there more room for news in how it introduces BuzzFeed to new territories?