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Articles tagged Canada (29)

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Following the success of Twelve Thirty Six, Toronto Life is looking more closely at email newsletters as standalone products.
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Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
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Plus: Best of Car Talk will sign off next year, the early days of podcasts in France, and the value of dedicated spaces for local podcast recording.
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“We’ve gone down lots of experimental rabbit holes.”
These ideas will never escape.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
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The paper was targeting 180,000 daily app users by the end of 2016. Today, it has about 26,000.
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Editor Marc Weisblott looked at news patterns and decided a specific moment in the Toronto lunch hour was the right time to send out an email newsletter — but he’s stuck with “a very Canadian dilemma.”
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Readers weren’t going for one of the platforms in a multi-platform strategy.
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The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.