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Watch out, algorithms: Julia Angwin and Jeff Larson unveil The Markup, their plan for investigating tech’s societal impacts
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New metrics specifically for news articles.
It’s driving over 100 million visits a month to news sites in the United States — on Android alone. And it’s an even bigger factor in France, Argentina, Brazil, and elsewhere.
It’s already driving almost as many visits as Twitter, and publishers have no idea why their stories get chosen (or don’t).
“Let’s put the nail in the coffin of chasing clicks and likes.”
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Do paying users behave differently than non-paying users?
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?