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“We wanted to focus on neighborhoods and we wanted to have a membership model. We didn’t get to do it our way at DNA, at least on the business side. So we said, ‘Let’s just do it our way now.'”
One of the most confusing efforts to fund journalism in recent memory is inching closer to reality.
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
The company is a little difficult to describe, but its mission is less so: to help a wide variety of news organizations develop new ideas, be more efficient, and build new ways to stay in business.
“If everyone can agree that this is what the article says, then they have a much better basis for commenting on it.”
Antenna allows readers to react to stories with pre-set emotions, and the company is expanding into e-commerce.
“When you moderate out the hate speech and the personal attacks, you actually end up hearing from a wider group of people.”