Clara Jeffery | Nieman Journalism Lab

Articles tagged Clara Jeffery (5)

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Christine SchmidtSeptember 25, 2019

Treating individual donors and major givers alike, Mother Jones is on track to raise $25 million in its first major campaign

“It was really important to us to have the same kind of high-level conversation with somebody who gives $5 or $500,000.”

Shan WangDecember 19, 2017

To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read

“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”

Joseph LichtermanNovember 14, 2016

After Trump’s win, news organizations see a bump in subscriptions and donations

ProPublica, The New York Times, The Atlantic, and others say that they’ve seen an increase in interest from readers.

Nicholas QuahAugust 23, 2016

Hot Pod: Can a political podcast avoid being overtaken by events?

Plus: Vox Media’s making moves in audio, more podcast/broadcast partnerships, and the importance of sound design.

Clara Jeffery: What nonprofit news orgs are betting on for 2012

The MoJo co-editor on why “there’s no better time to be an investigative journalist” Clara Jeffery