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Articles tagged Comscore (6)

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Maybe it’s not quite as big a change as the rise of the web — but the rise of the smartphone deserves to be in the conversation. And traditional news companies are falling behind.
times opinion
The Times’ effort to give readers a free taste of its opinion pieces wasn’t generating enough of an impact on paid subscriptions to be worthwhile. Linda Kinstler
comscore-data-tablet-smartphone
Tablets get used at the times of day that used to be the domain of the morning and afternoon newspaper. Joshua Benton
June 15, 2011
June 7, 2011
October 19, 2010
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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