Nieman Foundation at Harvard
The New York Times is buying the gadget and technology review site The Wirecutter for $30 million
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Articles tagged Comscore (14)

As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.
“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
jeff bezos
“We’re doing it now with more resources and we have a lot of patience for that job.”
Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
The new tool, developed at Columbia, aims to help newsrooms measure the qualitative and quantitative impact of their stories after publication — not just in terms of pageviews.
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
Maybe it’s not quite as big a change as the rise of the web — but the rise of the smartphone deserves to be in the conversation. And traditional news companies are falling behind.
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The Times’ effort to give readers a free taste of its opinion pieces wasn’t generating enough of an impact on paid subscriptions to be worthwhile. Linda Kinstler