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Articles tagged Crossover (6)

VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
The branded content business, meanwhile, isn’t growing as strongly as projected.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
As more newspapers get on the paid-content bandwagon, there are a few promising models popping up. Here’s what to learn from them.
The time is quickly approaching when digital is a bigger part of traditional publishers’ businesses than print. How will we know if the crossover is happening sustainably? Here are some metrics.