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Articles tagged crowdfunding (50)

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This crowdfunding startup wants to be the bridge between declining advertising revenues and paywalls with low conversion rates.
“As the company succeeds, so would those people. It actually buys in folks to the mission and success of the company rather than a specific project where you get a reward.”
“If you are to create community based on transparency, you also have to create community within your organization.”
“We’re a news site so we need to cover these things, but there’s not a lot of money to do everything. So we thought, maybe we could help solve this by using one of the main resources we have — our readers.”
“Political news, I think, is of the most interest right now, and so I think that that’s where we’ll focus at first.”
Berkeleyside, while a successful local news site, still doesn’t feel like it’s nailed the formula for sustainability. It’s latest effort: convincing its readers to invest — literally — in its future.
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
“Our idea was that we were going to create one of these things in a classic format and see if there was enough interest to sustain it.”
“It’s not just about the idea, it’s about how you develop the sustainability of something as well.”